New rappers

He’s a virtual reality pioneer, a software humanist, a former rock musician and student of classical music. No surprise that Koosha’s current experimental electronic music embraces paradoxes. It’s chaotic, but reveals deep compositional intent. It’s futuristic while feeling nostalgic. It’s kitsch as well as sincerely melancholic. Born in Tehran and now based in London, he courts a vaporwave aesthetic and is firmly in the sonic vanguard of ambient sound. He has a bunch of stuff up on Bandcamp and the latest Stamina is a good place to start.

Sometimes you can find unexpected new meanings by recontextualizing vocals, like when I discovered that Whitney Houston singing the words “I know” from her a cappella to “How Will I Know” sounds great over De La Soul’s “Eye Know.” (Email me if you’re dying to hear this experiment.)

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Gangster rap 2017

A narrative takes it further, beyond the facts into something that pulls fans on a more emotional level. It’s how you got to where you are, the struggles you’ve faced, how you’ve overcome those struggles, and where you’re going.

Learn more on Soundfly: Check out Soundfly’s free online course, Touring on a Shoestring, and get better at booking, managing, and promoting your DIY tours in a matter of hours! Here’s a video from the course!

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